Meet Samantha Jones AKA Sam
Head Trainer And Founder

Hello! I’m Samantha Jones, the head trainer at Alpha B Dog Training, where my passion for dogs of all breeds and sizes truly takes centre stage. My journey with dogs began at a young age, and it’s one that has shaped both my personal and professional life. I am deeply passionate about working with dogs, whether they are confident and energetic or those that face challenges with aggression and nervousness.

My journey into dog training began at the age of 15 when I found myself in over my head after purchasing a working line Doberman. In hindsight, the breeder probably shouldn't have allowed the purchase, which left me struggling with a dog beyond my ability to handle and a family frustrated with my decisions and unwilling to assist. I sought help from various trainers, exploring different methods. Some only worsened the situation while others did not respect the welfare of the dog nor my feelings as an owner. Eventually, I found my niche in dog training.

Since then, I have assisted over 1,000 dog owners who, like me, felt overwhelmed by their canine companions. I've helped them to create the perfect relationship by understanding their dogs and fostering desirable behaviors. This role is personal to me and I consider myself privileged to have experienced it firsthand. I understand the immense trust placed in professionals working with dogs. Currently, I live independently with my three dogs, each a significantly powerful breed collectively weighing just under 120 kg. These dogs possess high drive and energy levels, yet I have mastered the art of maintaining harmony in a multi-dog household, balancing their needs effectively. I have two male dogs who coexist peacefully alongside my female with free access to many resources throughout the day including access to toys and sofa privileges. We also frequently welcome guest dogs, some with previous issues with other dogs and still manage to maintain harmony. Ensuring all the dogs are respected, have their boundaries, are listened to and respect each other allows everyone to relax while still enjoying freedoms at home. Achieving this requires skill and dedication.

Throughout my career I have cultivated a rich understanding of canine behaviour and the profound relationship between dogs and their owners. I believe that listening to and empowering owners is crucial. I ensure that they have a significant say in how their dogs are trained and what rules are set for them, fostering an environment where owners feel confident and knowledgeable about their dogs who are a part of the family.

My experience extends beyond traditional training. I have a family background in dealing with and helping with individuals who face mobility issues, mental health challenges and learning difficulties. This has equipped me with the adaptability and communication skills needed to meet the diverse needs of all our clients. Effective coaching is not just about the dogs it’s about building strong, supportive relationships with their owners as well. Education is pivotal in my approach, I firmly believe in educating owners on the techniques we use and why they work. This empowers owners to continue effective training at home and ensures that positive results are long lasting. The deep bond and connection I develop with dogs allow me to understand their needs and provide training that prioritises their welfare.

I take a holistic approach to training, incorporating canine conditioning and nutrition to ensure that every dog lives the highest quality of life possible, we should never ignore how much physical health and comfort will impact behaviour and quality of life. I have trained extensively and continue to update my knowledge in these areas.

As a company, we strive not only to deliver top notch service but also to make a meaningful impact in our community and beyond. We actively participate in charity initiatives and funding opportunities to support less privileged individuals individuals including providing dinners in the local area, volunteering at local food banks, making several financial donations to charities each months and funding eduction for serval children in less privileged countries. We also run a community give-and-take cupboard in the local area where dog owners can donate and receive dog related items to help with the cost-of-living crisis for our local community

In recent years, I have embarked on an exciting journey into the world of IGP sport. This has provided me with fresh insights into dog training and behaviour, particularly when working with high-drive dogs that require a different depth of understanding. It’s a thrilling venture that has broadened my perspective and enriched my skills. Continuing education is the cornerstone of my philosophy,

I constantly strive to expand my knowledge by surrounding myself with the best trainers and handlers. Regular attendance at workshops, seminars and online research are all integral to staying up to date with the latest in dog training. I encourage my staff to do the same, ensuring that Alpha B Dog Training remains at the forefront of the industry, equipped with a wide array of skills and tools for effective dog training.

Thank you for choosing Alpha B Dog Training. I look forward to helping you and your dog build a stronger, happier relationship.