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Meet Samantha Jones AKA Sam
Head Trainer And Founder
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I didn't choose dog training. It chose me, the hard way.
At 15 I bought a working-line Doberman I wasn't equipped to handle. My family were frustrated, the trainers I found either didn't work or didn't care, and I was left figuring it out largely alone. That dog was Sully. He passed in 2021 and he's our posthumous CEO, because without him none of this exists. What that experience gave me wasn't just knowledge, it was an understanding of exactly how it feels to be overwhelmed, dismissed, and desperate for someone to actually help. That feeling has never left me, and it shapes every single session I deliver.
Over 1,000 owners later, the goal is still the same. Not just a happy owner, but a dog that is genuinely thriving. There's a difference, and it matters to me.
I specialise in behaviour modification, reactivity, aggression, and nervousness, alongside canine conditioning and nutrition. I work across every life stage and every breed, and I tailor everything completely to the individual dog and the family around them. I don't arrive with a fixed plan. I arrive and I look, I listen, and I build something that actually fits. If something isn't working, I'll say so and I'll change it. The dog always tells you the truth if you're paying attention.
In recent years I've entered the world of IGP sport, one of the most demanding dog disciplines there is. It has sharpened my understanding of high-drive dogs in ways I couldn't have accessed any other way, and it continues to push me.
Continuing education isn't something I do because I feel I should. It's something I'm genuinely passionate about. I travel across Europe to attend workshops, courses, and seminars with some of the best trainers and handlers in the world. I invest thousands every year into expanding my knowledge and I dedicate significant time to making sure what I bring to my clients reflects the very best current understanding of dog behaviour and training. I'm still learning. That's not false modesty, it's the standard I hold myself and my team to. The best trainers I know are the ones who never stop being students.
At home I manage three powerful, high-drive dogs, collectively close to 120kg, in a household that also regularly takes in guest dogs with complex histories. Harmony in a multi-dog home doesn't happen by accident. It happens through consistency, clear boundaries, and genuine respect for every dog in the space. What I ask of your dog I already live with every day.
I'm direct. I'll always tell you the truth, but I'll tell it in a way that brings you with me rather than leaving you feeling judged. I believe strongly that owners should have a real say in how their dog is trained, and that my job is to guide and support, never to impose. You know your dog and your life. I know behaviour and training. The best results happen when we work together properly.
I also bring a background in supporting people with mobility issues, mental health challenges, and learning difficulties. Communication with the person on the other end of the lead matters just as much as communication with the dog. Everyone who comes through our door deserves to feel seen, heard, and capable.
AlphaB was built around the belief that asking for help with your dog is one of the best things you can do for them. If you're here, you're already doing it right.
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Meet Keighley
Senior Trainer and Boarder
Before I embarked on my journey into the world of dog training, I spent several years working as a groom for a competitive show jumper. This hands-on experience with horses instilled in me the values of patience, consistency, and the significance of clear communication—skills that seamlessly transitioned into my work with dogs. My professional dog training journey began six years ago, spurred by the loss of my beloved Collie, Jess. It was after Jess passed that I initially started out as a dog walker. However, everything changed when I welcomed Akio, a German Shepherd x Collie, into my life. Akio's behavioural challenges and reactivity ignited a profound passion in me for training and behaviour modification, propelling me to immerse myself deeply in understanding canine behaviour. As time went on, my interest expanded into the realm of dog sports, particularly IGP, and I eagerly embraced a new challenge with Gaara—a spirited and complex rescue Malinois. With each dog that entered my life, I learned not only to hone my skills but also to embrace the importance of making mistakes. These experiences have been pivotal in shaping my unique, empathetic approach to training. They taught me that understanding both dogs and their owners requires a blend of expertise, personal insight, and sometimes a touch of humour. At AlphaB Dog Training, I offer a diverse range of services, including structured walks, training walks, day training, boarding, and one-to-one sessions focusing on obedience and behaviour modification. My approach combines practical experience with a deep understanding of animal behaviour, aiming to foster better, more balanced relationships between dogs and their owners. In working with both dogs and owners, I believe in motivating and supporting them through their journey. I strive to be not only informative and understanding, but also a supportive mentor who encourages growth and learning through challenges. By fostering a positive, engaging environment, I aim to help both dogs and their owners thrive, building a strong foundation of trust and mutual respect.
Meet Abbi AKA Abs
Trainer, Walker And Overnight Stay Co-ordinator
Hi, I’m Abbi. I’ve been part of the Alpha B team for over 2 years, and in that time I’ve grown from a keen animal lover into a qualified dog trainer with a strong foundation in canine behaviour. My role here includes dog training, walking, and managing overnight stay bookings — and I genuinely love every part of it. My journey into dog training happened naturally after college, where I earned a Level 3 Extended Diploma in Animal Management. I’ve always been around animals — from small mammals and family dogs to helping out on farms and volunteering at rescues.
My first dog, Bonnie, a rescue, showed me just how deep the bond between human and dog can be. That connection was the start of everything for me. After joining Alpha B, I spent time shadowing Head Trainer Sam and learning hands-on before officially qualifying as a trainer. Sam’s guidance has been instrumental, and I continue to build on that foundation through workshops, practical experience, and ongoing study. I’m committed to constantly developing my knowledge so I can give each dog and owner the best possible support.
One of the most important influences in my day-to-day life is my own family dog, Jaxon. He’s my little best mate and the reason I continue to learn and push myself as a trainer. We’ve been on countless adventures together, and my goal has always been to give him a full, enriching life. Whether we’re exploring the outdoors or curled up on the sofa, he reminds me of why I do this job. He may not be the perfect stooge dog in training sessions, but he’s always teaching me something — and he’ll always be my good boy.
I believe dog training is as much about the person as it is the dog. Helping owners understand the why behind a behaviour and showing them effective techniques creates a stronger bond between them and their dog. Empowering owners is at the heart of how I train — I make sure to explain things clearly, take on board your input, and adapt the approach to suit you and your dog. Understanding that a dog’s emotions, past experiences, and individual personality shape their behaviour is central to how I work. I always take this into account in training sessions and aim to create an environment where dogs feel safe, understood, and motivated to learn.
Outside of training, I also offer non-training walks, which I’ve been doing since I began my career at Alpha B. From rainy forest adventures to quiet sunny strolls around the neighbourhood and countless cafe visits for a dog friendly treat, I’ve had the pleasure of walking some brilliant dogs — and meeting many lovely owners too.
I’ve also recently taken on the role of Overnight Stay Co-ordinator. If you have any questions or booking requests, I’ll be your point of contact and will always aim to provide a friendly, prompt, and helpful service. Working at Alpha B has been an incredibly rewarding experience. I’m grateful to be part of a team that genuinely cares about dogs and the people who love them. I look forward to continuing this journey — and to helping you and your dog build a future based on trust, understanding, and confidence.
Meet Glynn (And Loki)
Head Dog Walker And Overnight Sitter
Hey I’m Glynn,
Growing up in a dog oriented household and then getting my very own dog at the age of 15 to raise for myself, my life’s always centred around pooches. All them years of being around dogs has taught me so much about their mannerisms, behaviours and ways of being.
I find so much pleasure in being in the outdoors (in all weathers) with all kinds of dogs, of which each has their own little personality and individuality. I honestly couldn’t think of a better job than exploring, playing and being in the presence of all these amazing animals, no matter the personality of the pooch I’m happy to grow that bond.
MEET SULLY CEO
ully, or Sullivan when he's feeling particularly cheeky, is the esteemed CEO of Alpha. Like many high-powered executives, he’s rarely seen in the field, as he’s considered too valuable for that! I must admit that Sully was quite a handful when I first took him in at 15—a dog who never should have been placed with a novice owner like me, especially without an adult present. Determined to meet Sully's needs, we navigated through numerous trainers and dog walkers facing challenges that led to our being banned from several in Cheshire. His complex behavior and intelligence proved difficult for many force-free trainers, who tried to suppress him through decompensation and a constant attempt to avoid anything that or may become a 'trigger,' instead of understanding him, which negatively impacted his quality of life We also briefly tried some rather compulsion-based trainers who wanted to use heavy punishment to 'nip behavior in the bud' without ever considering the causes. However, we eventually found common ground, developed a deep relationship, and worked through his issues, making him an ideal companion over the years. As he neared 12, Sully preferred office work and toy testing, but he remains the driving force behind our methods. His influence will continue to resonate for years to come, teaching me the importance of balance and building a strong bond with your dog.
Though we are heartbroken to announce Sully's passing on 06/07/2021, his legacy will always endure, and his presence can never be replaced.
MEET PEACHES
RESIDENT WILD CHILD
My newest addition to personal pack is my little rescue girl, a mix of sighthound and bull breed. She's full of energy but struggles with low confidence, so we're dedicated to building her up and channeling her prey drive. When you meet her, she might appear shy or display appeasement behaviors. However, she shines as a demonstration dog for play, as she loves competitive activities that help boost her confidence. While participates in sports training, she also enjoys being a pampered pet princess, striking a delightful balance between cute and a bit quirky. She's taught me so much about the complexities of high-drive dogs and the sensitivity of those who are nervous. Though she be challenging to understand, I'm forever grateful for lessons and skills she has pushed me to learn
MEET SCRUFFY MD
Meet Scruffy, affectionately called Scruff, Scruffy Butt, Tappy Toes Little Woof, and Scruffalo. Many of one-on-one clients or those who join my walk and train sessions are familiar with our furry managing director at Alpha B. At 8 years old, Scruffy is a mix of German Shorthaired Pointer and Wirehaired Vizsla, making him a passionate fetch enthusiast and a fan of attention. He at calming reactive dogs and facilitating safe interactions. During lockdown, Scruffy played a vital role in helping puppies navigate their surroundings, guiding them and redirecting poorly behaved dogs. With demeanor and impressive de-escalation skills, he offers a fascinating insight into behavior and the nuances of their social interactions. Although he can be serious and composed, his playful tricks and endearing, goofy personality shine when he’s fulfilling tasks.
MEET BOWSER
SECURITY SECTION
You'll probably encounter this guy during your training; he's a mastiff mix originally adopted by my ex-partner. After we parted ways, I welcomed him into my home. He's quite the foodie, which has made training enjoyable, although he tends to be very laid-back, typical of mastiffs. Bowser is currently training in IGP, displaying his heel work and impressive bark for distractions. He demonstrates that providing a dog with an appropriate outlet for their breed instincts, like bite work, can coexist with daily life. While he's impressive in work, he's generally calm and sociable companion. As a guardian breed with strong working lineage, his physical strength has opened my eyes to a deeper understanding of dogs, genetics, and motivation. Most importantly, Bowser has taught me how the nuances of everyday life influence the dog-owner relationship and shape how dogs perceive communication, body language, and tone of voice.