Meet Samantha Jones AKA Sam
Head Trainer And Founder
Hello! I’m Samantha Jones, the head trainer at Alpha B Dog Training, where my passion for dogs of all breeds and sizes truly takes centre stage. My journey with dogs began at a young age, and it’s one that has shaped both my personal and professional life. I am deeply passionate about working with dogs, whether they are confident and energetic or those that face challenges with aggression and nervousness.
My journey into dog training began at the age of 15 when I found myself in over my head after purchasing a working line Doberman. In hindsight, the breeder probably shouldn't have allowed the purchase, which left me struggling with a dog beyond my ability to handle and a family frustrated with my decisions and unwilling to assist. I sought help from various trainers, exploring different methods. Some only worsened the situation while others did not respect the welfare of the dog nor my feelings as an owner. Eventually, I found my niche in dog training.
Since then, I have assisted over 1,000 dog owners who, like me, felt overwhelmed by their canine companions. I've helped them to create the perfect relationship by understanding their dogs and fostering desirable behaviors. This role is personal to me and I consider myself privileged to have experienced it firsthand. I understand the immense trust placed in professionals working with dogs. Currently, I live independently with my three dogs, each a significantly powerful breed collectively weighing just under 120 kg. These dogs possess high drive and energy levels, yet I have mastered the art of maintaining harmony in a multi-dog household, balancing their needs effectively. I have two male dogs who coexist peacefully alongside my female with free access to many resources throughout the day including access to toys and sofa privileges. We also frequently welcome guest dogs, some with previous issues with other dogs and still manage to maintain harmony. Ensuring all the dogs are respected, have their boundaries, are listened to and respect each other allows everyone to relax while still enjoying freedoms at home. Achieving this requires skill and dedication.
Throughout my career I have cultivated a rich understanding of canine behaviour and the profound relationship between dogs and their owners. I believe that listening to and empowering owners is crucial. I ensure that they have a significant say in how their dogs are trained and what rules are set for them, fostering an environment where owners feel confident and knowledgeable about their dogs who are a part of the family.
My experience extends beyond traditional training. I have a family background in dealing with and helping with individuals who face mobility issues, mental health challenges and learning difficulties. This has equipped me with the adaptability and communication skills needed to meet the diverse needs of all our clients. Effective coaching is not just about the dogs it’s about building strong, supportive relationships with their owners as well. Education is pivotal in my approach, I firmly believe in educating owners on the techniques we use and why they work. This empowers owners to continue effective training at home and ensures that positive results are long lasting. The deep bond and connection I develop with dogs allow me to understand their needs and provide training that prioritises their welfare.
I take a holistic approach to training, incorporating canine conditioning and nutrition to ensure that every dog lives the highest quality of life possible, we should never ignore how much physical health and comfort will impact behaviour and quality of life. I have trained extensively and continue to update my knowledge in these areas.
As a company, we strive not only to deliver top notch service but also to make a meaningful impact in our community and beyond. We actively participate in charity initiatives and funding opportunities to support less privileged individuals individuals including providing dinners in the local area, volunteering at local food banks, making several financial donations to charities each months and funding eduction for serval children in less privileged countries. We also run a community give-and-take cupboard in the local area where dog owners can donate and receive dog related items to help with the cost-of-living crisis for our local community
In recent years, I have embarked on an exciting journey into the world of IGP sport. This has provided me with fresh insights into dog training and behaviour, particularly when working with high-drive dogs that require a different depth of understanding. It’s a thrilling venture that has broadened my perspective and enriched my skills. Continuing education is the cornerstone of my philosophy,
I constantly strive to expand my knowledge by surrounding myself with the best trainers and handlers. Regular attendance at workshops, seminars and online research are all integral to staying up to date with the latest in dog training. I encourage my staff to do the same, ensuring that Alpha B Dog Training remains at the forefront of the industry, equipped with a wide array of skills and tools for effective dog training.
Thank you for choosing Alpha B Dog Training. I look forward to helping you and your dog build a stronger, happier relationship.
Meet Keighley
Trainer, Walker and Boarder
Before I embarked on my journey into the world of dog training, I spent several years working as a groom for a competitive show jumper. This hands-on experience with horses instilled in me the values of patience, consistency, and the significance of clear communication—skills that seamlessly transitioned into my work with dogs. My professional dog training journey began six years ago, spurred by the loss of my beloved Collie, Jess. It was after Jess passed that I initially started out as a dog walker. However, everything changed when I welcomed Akio, a German Shepherd x Collie, into my life. Akio's behavioural challenges and reactivity ignited a profound passion in me for training and behaviour modification, propelling me to immerse myself deeply in understanding canine behaviour. As time went on, my interest expanded into the realm of dog sports, particularly IGP, and I eagerly embraced a new challenge with Gaara—a spirited and complex rescue Malinois. With each dog that entered my life, I learned not only to hone my skills but also to embrace the importance of making mistakes. These experiences have been pivotal in shaping my unique, empathetic approach to training. They taught me that understanding both dogs and their owners requires a blend of expertise, personal insight, and sometimes a touch of humour. At AlphaB Dog Training, I offer a diverse range of services, including structured walks, training walks, day training, boarding, and one-to-one sessions focusing on obedience and behaviour modification. My approach combines practical experience with a deep understanding of animal behaviour, aiming to foster better, more balanced relationships between dogs and their owners. In working with both dogs and owners, I believe in motivating and supporting them through their journey. I strive to be not only informative and understanding, but also a supportive mentor who encourages growth and learning through challenges. By fostering a positive, engaging environment, I aim to help both dogs and their owners thrive, building a strong foundation of trust and mutual respect.
Meet Abbi AKA Abs
Trainer, Walker And Overnight Stay Co-ordinator
Hi, I’m Abbi. I’ve been part of the Alpha B team for over a year, and in that time I’ve grown from a keen animal lover into a qualified dog trainer with a strong foundation in canine behaviour. My role here includes dog training, walking, and managing overnight stay bookings — and I genuinely love every part of it. My journey into dog training happened naturally after college, where I earned a Level 3 Extended Diploma in Animal Management. I’ve always been around animals — from small mammals and family dogs to helping out on farms and volunteering at rescues.
My first dog, Bonnie, a rescue, showed me just how deep the bond between human and dog can be. That connection was the start of everything for me. After joining Alpha B, I spent time shadowing Head Trainer Sam and learning hands-on before officially qualifying as a trainer. Sam’s guidance has been instrumental, and I continue to build on that foundation through workshops, practical experience, and ongoing study. I’m committed to constantly developing my knowledge so I can give each dog and owner the best possible support.
One of the most important influences in my day-to-day life is my own family dog, Jaxon. He’s my little best mate and the reason I continue to learn and push myself as a trainer. We’ve been on countless adventures together, and my goal has always been to give him a full, enriching life. Whether we’re exploring the outdoors or curled up on the sofa, he reminds me of why I do this job. He may not be the perfect stooge dog in training sessions, but he’s always teaching me something — and he’ll always be my good boy.
I believe dog training is as much about the person as it is the dog. Helping owners understand the why behind a behaviour and showing them effective techniques creates a stronger bond between them and their dog. Empowering owners is at the heart of how I train — I make sure to explain things clearly, take on board your input, and adapt the approach to suit you and your dog. Understanding that a dog’s emotions, past experiences, and individual personality shape their behaviour is central to how I work. I always take this into account in training sessions and aim to create an environment where dogs feel safe, understood, and motivated to learn.
Outside of training, I also offer non-training walks, which I’ve been doing since I began my career at Alpha B. From rainy forest adventures to quiet sunny strolls around the neighbourhood and countless cafe visits for a dog friendly treat, I’ve had the pleasure of walking some brilliant dogs — and meeting many lovely owners too.
I’ve also recently taken on the role of Overnight Stay Co-ordinator. If you have any questions or booking requests, I’ll be your point of contact and will always aim to provide a friendly, prompt, and helpful service. Working at Alpha B has been an incredibly rewarding experience. I’m grateful to be part of a team that genuinely cares about dogs and the people who love them. I look forward to continuing this journey — and to helping you and your dog build a future based on trust, understanding, and confidence.
Meet Glynn (And Loki)
Head Dog Walker And Overnight Sitter
Hey I’m Glynn,
Growing up in a dog oriented household and then getting my very own dog at the age of 15 to raise for myself, my life’s always centred around pooches. All them years of being around dogs has taught me so much about their mannerisms, behaviours and ways of being.
I find so much pleasure in being in the outdoors (in all weathers) with all kinds of dogs, of which each has their own little personality and individuality. I honestly couldn’t think of a better job than exploring, playing and being in the presence of all these amazing animals, no matter the personality of the pooch I’m happy to grow that bond.
Meet Georgia
Class Assistant, Walker And Over Night Dog Sitter
Hi, I'm Georgia. I've been an animal lover for as long as I can remember. I have grown up on a working farm with many animals, from chickens to horses. When I was 10 years old, I had a cowdog called Peggy. When she wasn't busy working on the farm, she was with me, doing training or learning new tricks. Since then, I have worked at a dog groomers, a doggy day-care, kennels, and a canine rescue centre. In early 2025, I attended some classes through Alpha B, and have recently joined the team as Class Assistant, Dog Walker and Pet Sitter. I currently have 2 family dogs, firstly Milo. He is a Shih Tzu X Bichon Frise. His favourite things to do are hide his toys in the garden, and sleep as much as he can! And Poppy, who is a German Shepherd X Husky. Her favourite things are her ducky (a squeaky duck teddy) and car rides! I'm looking forward to being part of the team and working with all of you and your pups!
Meet Charlotte AKA Charl
Overnight Dog Sitter
Hi I’m Charlotte, I have had dogs/cats my whole life and love nothing more than looking after all your fur babies. I have been dog sitting for alpha b now for 3 years. I have looked after many breeds from Chihuahuas to Malamutes. I have formed bonds with the pups I look after on a regular basis and love nothing more than seeing them happy and cosy in their own home giving them just what they need and more.
MEET SULLY CEO
ully, or Sullivan when he's feeling particularly cheeky, is the esteemed CEO of Alpha. Like many high-powered executives, he’s rarely seen in the field, as he’s considered too valuable for that! I must admit that Sully was quite a handful when I first took him in at 15—a dog who never should have been placed with a novice owner like me, especially without an adult present. Determined to meet Sully's needs, we navigated through numerous trainers and dog walkers facing challenges that led to our being banned from several in Cheshire. His complex behavior and intelligence proved difficult for many force-free trainers, who tried to suppress him through decompensation and a constant attempt to avoid anything that or may become a 'trigger,' instead of understanding him, which negatively impacted his quality of life We also briefly tried some rather compulsion-based trainers who wanted to use heavy punishment to 'nip behavior in the bud' without ever considering the causes. However, we eventually found common ground, developed a deep relationship, and worked through his issues, making him an ideal companion over the years. As he neared 12, Sully preferred office work and toy testing, but he remains the driving force behind our methods. His influence will continue to resonate for years to come, teaching me the importance of balance and building a strong bond with your dog.
Though we are heartbroken to announce Sully's passing on 06/07/2021, his legacy will always endure, and his presence can never be replaced.
MEET PEACHES
RESIDENT WILD CHILD
My newest addition to personal pack is my little rescue girl, a mix of sighthound and bull breed. She's full of energy but struggles with low confidence, so we're dedicated to building her up and channeling her prey drive. When you meet her, she might appear shy or display appeasement behaviors. However, she shines as a demonstration dog for play, as she loves competitive activities that help boost her confidence. While participates in sports training, she also enjoys being a pampered pet princess, striking a delightful balance between cute and a bit quirky. She's taught me so much about the complexities of high-drive dogs and the sensitivity of those who are nervous. Though she be challenging to understand, I'm forever grateful for lessons and skills she has pushed me to learn
MEET SCRUFFY MD
Meet Scruffy, affectionately called Scruff, Scruffy Butt, Tappy Toes Little Woof, and Scruffalo. Many of one-on-one clients or those who join my walk and train sessions are familiar with our furry managing director at Alpha B. At 8 years old, Scruffy is a mix of German Shorthaired Pointer and Wirehaired Vizsla, making him a passionate fetch enthusiast and a fan of attention. He at calming reactive dogs and facilitating safe interactions. During lockdown, Scruffy played a vital role in helping puppies navigate their surroundings, guiding them and redirecting poorly behaved dogs. With demeanor and impressive de-escalation skills, he offers a fascinating insight into behavior and the nuances of their social interactions. Although he can be serious and composed, his playful tricks and endearing, goofy personality shine when he’s fulfilling tasks.
MEET BOWSER
SECURITY SECTION
You'll probably encounter this guy during your training; he's a mastiff mix originally adopted by my ex-partner. After we parted ways, I welcomed him into my home. He's quite the foodie, which has made training enjoyable, although he tends to be very laid-back, typical of mastiffs. Bowser is currently training in IGP, displaying his heel work and impressive bark for distractions. He demonstrates that providing a dog with an appropriate outlet for their breed instincts, like bite work, can coexist with daily life. While he's impressive in work, he's generally calm and sociable companion. As a guardian breed with strong working lineage, his physical strength has opened my eyes to a deeper understanding of dogs, genetics, and motivation. Most importantly, Bowser has taught me how the nuances of everyday life influence the dog-owner relationship and shape how dogs perceive communication, body language, and tone of voice.